The new Bakery in Blackheath is going to be a massive success, if today’s footfall was anything to judge by. Having taken up the space that India Jane left empty, the place was totally heaving by 11:30 today. I counted at least 6 buggies being dragged up and down the steps. I can’t understand why they would put steps in rather than a ramp, as the place seems to be a total push chair magnet right now.
Maybe there’s not enough space at the bottom level, if they want to keep the lovely rounded windows, but the upper level could easily have accommodated a ramp. Instead, their army of staff and customers seem to be constantly helping people up and down the steps with their buggies. Wonder whether that many staff will still be on hand, after the initial setup time is over?
The entrance level has a tonne of proper bread in one window, and a few small tables in the other. The bread is handed to you by the bread person, and then you take it to the counter, which is full of fantastic looking brioche sandwiches, cheese straws, biscuits, and scones. If you want to eat in, it’s table service – you order at the central bar thingy, and are handed a table number. They sell teas (in a pot) & coffees (which were great).
None of it is cheap – two cheese straws and a herb & cheese scone with a couple of coffees and a pot of tea came to more than £15, but it’s a lovely environment, and it all tasted great.
Downstairs, you can see an army of bakers making more goods, which are constantly being carried up and downstairs on trays.
They have gently blasphemic loyalty card “Give us this day our daily bread (or coffee)” – the tenth bread or coffee is free.. Which brings me to the Bugle’s thesis on loyalty cards: If all customers acted rationally, when handed a loyalty card, all customers should pass the card to the person behind them in the queue. Then every tenth coffee sold would always be free. But we don’t, because humans are weird.
Anyway, back to the bakery… The whole place feels like something out of the movie Chocolat, but with bread instead of cocoa. It’s going to be here to stay, I reckon. If only they rented out VHS tapes, they’d be perfect.